The DuncanAfrica Society 

The Beginning

In April, 2005, master luthier Jay Duncan and his team founded The DuncanAfrica Society. Their vision was to fight poverty in Africa while bringing outstanding instruments into the world. The people of Africa are brilliant and prolific, but are caught in the seemingly inescapable cycles of poverty and scarcity caused by war, economic despair, lack of education and continuous privation.

Jay states, “We began to pursue our vision by teaching a small group of students in Africa how to create guitars that are beautiful in sound and appearance. These students were passionate about becoming luthiers, and we believed that if given the chance, these men and women would flourish.” Hungry and grateful for opportunity, the students flourished, quickly learning from Mr. Duncan’s expertise.

The Project Grows

By 2007, the vision had grown and expansion was required. From this, the Suubi Trade School was founded in an impoverished village in Uganda, East Africa. The school has been a blessing to the youth in the village, providing jobs, education and futures to people who otherwise had no way to escape the grips of poverty and destitution. At the Suubi Trade School the students learn math, English, and computer skills, while creating a manufacturing facility.

Soon, guitar sales had increased so that the workers had jobs that brought them sustainable income, joy, pride and the hope of a bright future. In 2013, student Simon Adyaka was promoted to shop manager and continues to lead today.

Today & Tomorrow

Now the vision has become a reality. The DuncanAfrica luthiers build exquisite guitars that are sought after by discerning musicians across the globe, across all genres. As it grows, DuncanAfrica will eventually be owned and operated by the local people of Uganda, and the Canadian headquarters will serve solely as a global distribution center.

Learn More About Duncan Africa Custom Acoustic Guitars Models

DuncanAfrica acoustic guitars are among the finest available and are at home in any genre or musical atmosphere.


Our dreadnaught guitar The Jubilee has a large, focused sound and excels in the hands of rhythm players. 


Our OM guitar features an enlarged upper bout for enhanced harmonics and overtones - perfect for strummers or finger pickers.


Our parlor guitar touts a small body with a big sound. The Pearl will be perfectly suited to folksy, blues and roots players.